8 Months Out
Metadata Released
- Press releases metadata (book information) to distribution partners.
- Book appears on online retailers and Press website.
4+ Months Out
Season Announced
- Press announces all books in the season to the industry.
- Fall/Winter: Announced in June
- Spring/Summer: Announced in December
- Author shares news of book’s forthcoming publication on social media.
3 Months Out
Pre-publication Discount Email for Author Use
- Author shares email with individual “friends and family” contacts (bookstores and libraries should receive website-generated flyer).
Schedule Book Events
- Author reaches out to contacts at universities, museums, etc., and plans conference participation.
- Author notifies Press of events scheduled, with four weeks’ notice, using the event submission form.
- Press adds events to calendar, plans social media, checks on book sales arrangements or prepares a discount flyer for author.
1 Month Out
Book in Warehouse
Pub Announcement Emails to Journals
- Press sends emails to wide range of journal book review editors, inviting them to request review copies.
- Press mails review copies when requested.
Author Copies Ship
- Author posts “unboxing” video/photo on social media and shares website book page or website-generated flyer with alumni associations, professional organizations, and libraries.
Course Adoption Promotion
- Press sends course adoption promotion to instructors if appropriate for the book.
Pub Date
Book Distributed
Book Announced
- Press announces book on social media and in email blasts to subscribers.
- Author posts on social media.
- Author book events begin.
- Author does interviews, writes op-eds/articles.
- Reviews are in the works and start appearing in journals 6–12 months post-pub.
- Press includes book in exhibit displays, award submissions, ads, direct mail.
This timeline is also available as an image.
